Fact: Joya de Nicaragua was the very first cigar brand of Nicaragua. It was first started in the 1960's, and became an immensely popular brand in the US in 1970's. Joya de Nicaragua is known for making Nicaraguan puros - cigars which make use of binders, fillers, and wrappers from that country only. The brand is currently distributed in the United States by Drew Estate. Joya de Nicaragua is a favorite of aficionados, so grab a box or sampler today and see what the big fuss is about.